In today’s competitive retail environment, success is dependent on a thorough understanding of existing and potential customers. Constantly changing customer preferences, eroding customer loyalty and the inherent complexity of large retail organizations demand increased analysis of the customer behaviour.
Cross Point Camera Counters offer cost efficient, scalable and easy-to-install visitor counting. Combined with Cross Point’s CrossCONNECT platform, it is a powerful visitor counting solution.
Use Cross Point Analytics to obtain full insight in customer flows, trend analysis, evaluation of advertising and promotions and improve your staff planning. The collected information will help you to increase your buyer-to-traffic ratio and turnover per visitor.
Especially in situations where other infra-red based visitor counters cannot provide an adequate solution, the Cross Point Camera Counter can easily be installed and integrated in an existing local area network.
Configuration can be done locally as well as remotely using Cross Point Device Explorer.